ClickCease Alexander Santo, Author at Brafton - Page 9 of 22

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Reach vs impressions: Understanding two essential metrics in performance marketing

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Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.

Lead conversion: Strategies, metrics and more

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A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.