ClickCease Alex Butzbach, Author at Brafton - Page 3 of 127

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Google’s new AdWords unveils connection between online marketing & offline buys


It can be difficult to track in-store purchases inspired by online content against web marketing efforts. Here’s what Google’s doing to improve clarity.

Avoid an SEO hit by differentiating between reviews and testimonials


Brands should publish user-generated content, but different types of UGC help to meet various kinds of business goals, depending on where customers are in the sales funnel.