Google’s new AdWords unveils connection between online marketing & offline buys

It can be difficult to track in-store purchases inspired by online content against web marketing efforts. Here’s what Google’s doing to improve clarity.
It can be difficult to track in-store purchases inspired by online content against web marketing efforts. Here’s what Google’s doing to improve clarity.
Brands should publish user-generated content, but different types of UGC help to meet various kinds of business goals, depending on where customers are in the sales funnel.