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    Instagram metrics: What to track and actionable performance benchmarks

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    Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

    Digital ads 101: The complete guide to display, search and native advertising

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    Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.