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    Branded content vs content marketing: What’s the difference?


    Content marketing should be multi-faceted. Branded content is one effective tactic to build into a strategy; just ask LEGO, Netflix, GEICO and HubSpot. Here’s a look at what branded content is and a few noteworthy examples.

    Content Marketing Weekly: Video ads, leaving social media and thinking beyond Google


    CM Weekly is springing forward with updates on how video ads perform compared to static images, why one big company left social media behind, what DuckDuckGo offers that Google doesn’t and more.