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    Instagram metrics: What to track and actionable performance benchmarks


    Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

    Digital ads 101: The complete guide to display, search and native advertising


    Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your ads.