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    Branded content vs content marketing: What’s the difference?


    Content marketing should be multi-faceted. Branded content is one effective tactic to build into a strategy; just ask LEGO, Netflix, GEICO and HubSpot. Here’s a look at what branded content is and a few noteworthy examples.

    8 influencer marketing statistics that will guide your strategy in 2019 and beyond


    Influencer marketing helps you build and convert audiences. Here’s what to know as you formulate your influencer strategy.