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    The content marketer’s guide to social media branding


    Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.

    Instagram metrics: What to track and actionable performance benchmarks


    Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.