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    User journey maps for content marketing: what you need to know


    Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.

    The Content Marketing Weekly: Alexa, tell me about content marketing


    In the news this week: how AI assistants can be a new marketing channel, what FOSTA could mean for online content and more Google tips.