ClickCease Caroline Egan, Author at Brafton

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For the love of content marketing, use a CTA with graphics


You wouldn’t pair Kraft cheese slices with a $100 bottle of Pinot Noir. So why are you using a boring CTA for the eBook you spent three months developing and hoping to get $100k worth of new business?

Are your ad dollars going to Tinder instead of Facebook?


It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find […]