ClickCease Chad Hetherington, Author at Brafton

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GA4 360 Explained: Analytics 360 Vs. GA4 Standard


These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often […]

GA4 Path Exploration: What It Is and How to Use It


Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to […]