Colin Campbell, Author at Brafton
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    Why YouTube video marketing is hotter than a stolen habanero

    Video content is hot right now, but marketers need to make sure there is demand from consumers before launching into a full-scale YouTube campaign.

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    What is high-quality content? (& why that’s the wrong question)

    A definition of what Google considers “quality content” isn’t going to make your web marketing successful – thoughtful, user-focused campaigns will.

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    Every word counts – How a few sentences helped net 250k in ecommerce revenue

    B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words.

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