• Coulda, woulda, shoulda: Ditch conditional language for more persuasive writing

    Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.

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    The power of voice in content: How to speak to CEOs when you’re not one

    Successful content marketing means mastering and voice and finding a common language to communicate with highly targeted audiences.

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    Why your blog content SHOULD read like a Hemingway novel

    Content marketing is evolving and writers should channel their inner literary genius to give readers the stories they want to read.

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