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    Marketing strategy vs marketing plan: What’s the difference?

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    Marketing strategy vs. marketing plan: Do you know the difference? You ought to! Read this helpful article for a breakdown on what separates the two and how each works with the other.

    A beginner’s guide to creating a distribution channel strategy that works

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    What is a channel distribution strategy? Basically, it’s how you get your product to customers. So you better know all about direct and indirect channels before you get down to strategizing.