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    4 Brand Tone of Voice Examples To Use When Building Your Own (Infographic)

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    Tone of voice is essential to building a brand and engaging readers. Here’s how industry leaders approach that task and how you can develop your own unique voice.

    Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising

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    From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.