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    The Content Marketing Weekly: Google+ is history and behavioral marketing is the future

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    A lot has gone down in the last week, literally and figuratively. Google+ has bit the dust, but interest in blockchain is just getting started. Meanwhile, intent and loyalty are trending concepts of interest. Read about it all in the Content Marketing Weekly.

    Coulda, woulda, shoulda: Ditch conditional language for more persuasive writing

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    Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.