Eric Wendt, Author at Brafton
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    How to craft content for B2B sales cycles

    Keep B2B sales cycles top of mind when crafting your content marketing strategy.

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    How to up your B2B content marketing game

    Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the… Read more »

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    How to make B2B email marketing work for you

    B2B email marketing still works. Here’s how to make it work for you.

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