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    Kill your branded content [Video]


    "Branded content" is officially the biggest drain on marketers' resources, but brand's videos, blogs, social media posts and infographics are all showing more value this year than last. In this Content & Coffee, I want to discuss new research on the result-deadly qualities of "branded content."

    Reduce Dark Social in referral traffic [Video]


    Tips to gauge Dark Social shares for better referral traffic estimates in Google Analytics.