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    Part 2: Developing content for audience personas

    Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.

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    Part 1: Collecting buyer data & building your audience personas

    Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.

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    The four P’s of marketing to win leads through website content

    Focusing on Product, Price, Promotion and Place can help your content marketing strategy drive online conversions.

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