ClickCease Gwen Slattery, Author at Brafton

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Part 1: Collecting buyer data & building your audience personas


Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.

The four P’s of marketing to win leads through website content


Focusing on Product, Price, Promotion and Place can help your content marketing strategy drive online conversions.