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    This is why you’re wasting your money on content marketing


    Ever heard the expression “money pit”? It’s usually in reference to purchasing a chronically flawed automobile. Content marketing draws parallels. Very close parallels.

    How to measure content marketing ROI


    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]