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    How to measure content marketing ROI

    sep

    Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]

    This is how content marketing is supposed to work (video)

    sep

    Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.