ClickCease Jessica Barker, Author at Brafton

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Finding Your Focus: Why Point-Of-View Matters in Content Writing

sep

Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about […]

Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor

sep

There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And […]