• Why you can’t outsource thought leadership, but you can outsource content

    Marketers can outsource a strategy and editorial to content experts, but the internal team owns thought leadership. Here’s a process to work with outsourced teams to promote your thought leadership.

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    5 Quick Insights on Google’s Mobile Algorithm

    Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.

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    52% won’t increase content marketing budgets: Have we hit the saturation point?

    52% of marketers won’t increase content budgets, but analysis suggests content stratedy is worth investment. This video explains the content budget divide.

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