ClickCease Lori Kirk, Author at Brafton

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Connected Content: How to optimize for semantic search

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SEO is changing, and there is a growing focus on semantics. Here are tips for how to optimize your website for Google’s Hummingbird algo.

Is Your Content Marketing Strategy TOO promotional?

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Businesses may think they need blatantly promotional brand content to fuel conversions, but organic information is often a better approach.