Matthew Kaplan, Author at Brafton
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    The ABCs of ABM: What to Know About Account-Based Marketing

    Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.

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    7 tips for writing intros that don’t fall flat

    The average attention span is eight seconds. Here are 7 tips for writing great intros to your content to keep your readers engaged and interested.

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    How to craft the perfect content marketing calendar (in 7 steps)

    Content calendars ensure your results turn out exactly as you envisioned when you invested in content marketing services.

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