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    What Is Keyword Difficulty?


    Keyword difficulty keeps your content honest. Without a keyword difficulty score that’s low enough for you to appear on page one of SERPs, your content investments may be best spent elsewhere. Here’s how you determine keyword difficulty and what you need to do with your findings.

    Content Mapping: How To Effectively Reach Your Target Audience


    Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.