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    How does pay-per-click work? And other PPC questions answered

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    Pay-per-click advertising can drive traffic to your website and increase brand recognition and visibility. But it’s a strategy that must be done right. Here’s what you need to know.

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    How to create anchor text that’s actually meaningful for your readers

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    There’s more to anchor text than meets the eye. Here’s what you need to know about choosing the right words to link.