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    How does pay-per-click work? And other PPC questions answered


    Pay-per-click advertising can drive traffic to your website and increase brand recognition and visibility. But it’s a strategy that must be done right. Here’s what you need to know.


    How to create anchor text that’s actually meaningful for your readers


    There’s more to anchor text than meets the eye. Here’s what you need to know about choosing the right words to link.