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    Turning conversations into content (+ 10 unique ways to repurpose them)

    sep

    A good quote can go a long way. Here’s how to prepare for, conduct and use (and re-use and re-use) interviews in your marketing strategy.

    How long should a blog post be? (video)

    sep

    There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.