ClickCease Molly Ploe, Author at Brafton - Page 2 of 16

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4 Copywriting Skills You Need to Succeed (Infographic)


Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.

Segmentation and Personalization in Email Marketing


Email is one of the most powerful tools marketers have access to. Here’s how to use it the right way.