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    Google featured snippets 2020 update: What you need to know


    Google will no longer allow articles to claim an organic page 1 position AND a featured snippet – here’s what you need to know about the change.

    How long should a blog post be? (video)


    There’s no concrete word count that will automatically rank your content highly in SERPs. But long-form content is generally more likely to provide the topical authority and coverage necessary to rank – it’s a subtle distinction.