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    Google BERT Update: What to know and what to do


    The BERT update was called one of the biggest leaps forward in Search history. Here’s what you need to know and how to respond.

    Turning conversations into content (+ 10 unique ways to repurpose them)


    A good quote can go a long way. Here’s how to prepare for, conduct and use (and re-use and re-use) interviews in your marketing strategy.