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    SEO

    Google BERT Update: What to know and what to do

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    The BERT update was called one of the biggest leaps forward in Search history. Here’s what you need to know and how to respond.

    Turning conversations into content (+ 10 unique ways to repurpose them)

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    A good quote can go a long way. Here’s how to prepare for, conduct and use (and re-use and re-use) interviews in your marketing strategy.