ClickCease Molly Ploe, Author at Brafton - Page 3 of 16

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Content Strategy

How to Create a Marketing eBook

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The eBook is the natural next step for content marketing in the digital age. Do you know how to make one that will attract qualified leads? Follow these 6 steps to create your next lead magnet.
Email marketing

Segmentation and Personalization in Email Marketing

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Email is one of the most powerful tools marketers have access to. Here’s how to use it the right way.