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    The Content Marketing Weekly: Relationships, regrets and ROI reports

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    CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing efforts in their early years.

    Copywriting skills you need to succeed

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    Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.