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    The Content Marketing Weekly: Relationships, regrets and ROI reports


    CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing efforts in their early years.

    Copywriting skills you need to succeed


    Effective copywriting can bring in leads and grow your audience. But it can’t stand alone; companies need content marketing to build trust and position them as helpful resources.