Richard Pattinson, Author at Brafton
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    Leading edge: The power of branding to unify your message

    Why do strong brands win out in the marketplace? And how can companies better incorporate branding into their business marketing initiatives?

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    Leading edge: Do I really need to outsource my content marketing?

    Unsure whether ’tis better to outsource or keep your content marketing in the family? Brafton CEO Richard Pattinson soliloquies on the best

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    Leading edge – from print to digital: The evolution of content marketing

    Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.

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