ClickCease Richard Pattinson, Author at Brafton - Page 3 of 6

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The writer as architect: Building content marketing success


Putting creative teammates in a stronger position of control over content marketing strategies is a top priority at Brafton.

Five principles of interconnected content


We talk repeatedly in content marketing about the importance of quality content. “Content is king” is the long-time mantra and the guiding spirit for our work. As an industry, we […]