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    Are you targeting your content to the right audience? [Video]

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    No matter what product or service you're selling, it won't appeal to everyone. That's just not logical. So it makes sense that your digital marketing strategy shouldn't be too broad either.

    Are you one of the 25% of marketers still ignoring content? [Video]

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    Today I'd like to talk to the one in four marketers who are choosing to forego a content strategy this year about why content is so important for your marketing strategy.