ClickCease Sara Berke, Author at Brafton

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​7 ​Ways Universal Analytics makes content marketing easier

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Google recently announced all businesses must transition to Universal Analytics and marketers who make the switch will gain access to new features.

Setting up Goals in Google Analytics: How and why you should be tracking ROI

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You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.