Sara Berke, Author at Brafton
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    3 ROI stats to show your boss about the value of video

    Brands are investing more in online video marketing to keep up with demand, and here are metrics you can measure to prove it’s paying off.

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    ​7 ​Ways Universal Analytics makes content marketing easier

    Google recently announced all businesses must transition to Universal Analytics and marketers who make the switch will gain access to new features.

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    Setting up Goals in Google Analytics: How and why you should be tracking ROI

    You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.

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