ClickCease Sara Berke, Author at Brafton

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​7 ​Ways Universal Analytics makes content marketing easier


Google recently announced all businesses must transition to Universal Analytics and marketers who make the switch will gain access to new features.

Setting up Goals in Google Analytics: How and why you should be tracking ROI


You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.