ClickCease Shane Barker, Author at Brafton

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5 metrics to measure your B2B content marketing ROI


Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.

5 ways to promote your content like a pro


Promotion is the step many companies fail at when it comes to content marketing. Here, we’ll talk about the top five ways in which you can connect your audience with your content.