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    SEO

    What are outbound links and how do they impact your site’s rankings?

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    Outbound links – those leading your readers away from your site – can have an impact on SEO. Whether it’s a good or bad effect depends on the linking practices you use.

    5 metrics to measure your B2B content marketing ROI

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    Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.