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    How to quantify content marketing with cost per lead and cost per sale

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    No matter how much additional traffic you drive to your site or how well you improve your domain’s visibility in search, none of it matters if you can’t bring home the bacon. Here’s how to calculate cost per lead and cost per sale.

    SEO mobilized: How strategies differ on mobile & desktop search

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    Tips for creating a mobile SEO and content strategy that puts your brand’s products and services in front of on-the-go web searchers.