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Only reaching top-of-funnel leads? You’re doing content marketing wrong

August 29, 2013

News

Ted Karczewski

B2B content marketing can be a powerful way to generate new leads, but brands have to pinpoint content types that add value to sales props.

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{ "en": { "LastName": { "placeholder": "Testing-Name", "submit": "Go Home" } }, "de": { "FirstName": { "placeholder": "Vorname", "label": "Vorname", "validation": "Dieses Feld muss ausgefüllt werden", "submit": { "SUBMIT": "Absenden", "Get Pricing!": "Angebot erhalten", "default": "Absenden" } }, "LastName": { "placeholder": "Nachname", "label": "Nachname", "validation": "Dieses Feld muss ausgefüllt werden" }, "inboundComment": { "placeholder": "Ihre Nachricht", "label": "Ihre Nachricht", "validation": "Dieses Feld muss ausgefüllt werden" }, "Website": { "placeholder": "Website", "label": "Website", "validation": "Dieses Feld muss ausgefüllt werden" } } }