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    Only reaching top-of-funnel leads? You’re doing content marketing wrong

    B2B content marketing can be a powerful way to generate new leads, but brands have to pinpoint content types that add value to sales props.

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    Twitter shows it takes social commerce seriously with new hire

    ​Brands that funnel resource toward Twitter marketing will be pleased to see the company hired a new Head of Commerce.

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    Only foolish brands ignore LinkedIn for content marketing

    ​LinkedIn has enhanced its suit of ad options to fuel results for B2Bs.

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