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    Creative content development remains a major obstacle for email marketing


    Content creation might not be a top priority for some businesses, but ChoozOn’s data shows buyers expect branded emails, and insightful messages can minimize the amount of content these leads overlook.

    Publish branded content or be left behind: Offline marketing declines


    54 percent of B2B marketers will increase content marketing spend in 2013, as a significant percentage of professionals reduce offline lead generation practices.