Wilfred Hirst, Author at Brafton
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    CTA Optimization Part 1: UX principles you can’t afford to forget

    CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.

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    2016 in search: Predictions for quality, intent & SEO

    We’ve seen shifts toward a more mobile web, higher quality standards and ranking based on satisfying user intent. Here are our predictions for search in 2016.

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    3 things to know about Google’s quality guideline updates for SEO & content marketing

    User intent is king as Google releases updated Quality Guidelines. Here’s how to avoid having your SEO hurt by Google’s Phantom III update.

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