ClickCease Zach Michonski, Author at Brafton

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Measuring content marketing ROI: Remember the full picture


Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.

The three E’s of successful content marketing: Engage, Educate, Earn


Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.