When you finally find the right products and make the decision to buy, the last thing you want is a complicated check-out process. The same principle applies to websites, which is why call-to-action buttons are so important. Such a simple, but important part of web marketing, CTA buttons tell people what to do next and create clear conversion pathways – learn more in our latest installment of the 12 Days of Content.

Why add better CTA buttons to your content marketing strategy?

Conversions, conversions and more conversions. Whether you’re asking visitors to complete a form fill for more information or complete a transaction on the spot, you need to make the process as painless as possible.

Let’s face it, internet users have a short attention span (and it’s steadily shrinking). You must make it obvious where visitors can get more information and make a purchase, or they will click back to search results and head to a competitors’ page that makes the process quicker and easier. When you have custom CTAs that are easy to see, read and understand, you will maximize your ROI.

Check out these 3 examples of how better CTAs drive results:

You have a website and produce content to make money, and you need CTAs that give website visitors clear directions to compel them to act. Our designers and content marketing strategists collaborate to create custom CTA buttons that differentiate your site from all others online and steer your prospects toward conversions.

Want to ask Content Marketing Strategist WIlfred about his CTA successes? Leave questions in the comments section below and stay tuned for more content to come in the #12DaysofContent.

Follow along or tell us about your favorite formats with the hashtag #12DaysOfContent.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.