This year, 71 percent of marketers are increasing their budgets for video marketing because they see results. The ‘net is swiftly moving toward a future where website content performs double-duty, entertaining visitors and also educating them about products and services. Video product demos strike this balance.

With imagery effects that appeal to prospects’ visual sides, and the personal touch of a step-by-step introduction, video products demos (a.k.a. explainers) show target audiences precisely why certain offerings are the right solutions for their needs. To learn how this type of content can become a conversion-driving machine, watch our interview with Content Marketing Strategist Dave Juengst.

Why add video product demos to your content marketing strategy?

Animated or live action, explainers help brands overcome the boundaries of the web to drive conversions. This format gives remote viewers a 360-degree view of the items they need or want to learn more about. In some cases, video product demos go beyond what could be displayed on a showroom floor, showing prospects the inner-workings of machinery, or the benefits of a cutting-edge software system in action.

Companies with video product demos automatically set themselves apart from competitors by creating something that’s specifically about their products and services. Because these brand-focused pieces can’t be found anywhere else on the web, they continually draw interested audiences to businesses’ websites and give visitors a reason to convert.

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Show your customers why your offerings are the best in the industry – Don’t just tell them and hope they act. Our content marketing strategists work hand-in-hand with video production associates to create custom video product demos that bring your products and services to life in a way that images or copywriting can’t match.

Want to learn more about using video content to drive sales? Contact us for information and leave questions for Content Marketing Strategist Dave Juengst below.

Don’t miss what we’ve still got on tap for the 12 Days of Content? Follow along or tell us about your favorite formats with the hashtag #12DaysOfContent.

Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.