Doesn’t it feel like just yesterday we were sharing our predictions, resolutions and marketing advice for 2014? As we kick off the final week of the year, nothing says farewell to a year of successful content marketing like a little reflection.
We’ve compiled some of your favorite posts of the year – measured by traffic, social shares, bounce rate, time on the site and more – plus some of our favorite moments throughout the year.
From our six content marketing eBooks, to three deluxe infographics, here’s a look back at the best of Brafton.com in 2014:
TOP CONTENT MARKETING BLOGS
Click through this interactive list of 15 B2B brands that prove why ‘boring’ is a mistake, and pave the way for more innovative and effective social marketing:
The bottom line? You need good-looking call to action buttons if you want people to convert on your site.
One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.
To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here’s a breakdown of how formats support your sales funnel.
TOP CONTENT MARKETING NEWS
Instead of resorting to private blog networks, brands should focus on learning which content brings in traffic and links, then produce more of it.
A new survey shows marketers are investing in visual content, like custom infographics and original illustrations, as their online strategies evolve.
Looking to boost clicks, time on site and engagement with web content? It’s as simple as adding featured images and inline pictures on a company blog.
The 2015 B2B Content Marketing report shows most marketers don’t document a content strategy. This video offers tips for better ROI.
BRAFTON’S 2014 INFOGRAPHICS:
BRAFTON’S 2014 eBooks:
OUR TOP PICKS:
Katherine: Our second annual #12DaysOfContent series is something I hope all of our readers (and viewers!) enjoy. It’s incredible to work with so many talented people, and the collaboration across participating marketing strategists, social strategists, editors, designers and video producers turns into something that’s both useful and fun watch. Lots of solid perspectives, and lots of laughs behind the scenes (…plus some on camera).
And also, special shout out to our Marketing TWITs (The Week’s Illustrated Tweets). Perfect for a quick laugh in the day, and we (virtually) met so many punny tweet-ers through the experience.
Molly: I loved our Content Questionnaire series! We got a quick, fun glimpse into the minds of marketers we respect – it was a great dose of Friday inspiration.
Alex: I had a lot of fun researching and writing about a topic near and dear to my heart: how people interact with online text – The medium is the message: Writing for the 21st century web
Brittany: I loved making the marketing #TWITs. They’re such a fun way to get off the computer for a bit, think outside the box and showcase some humor while still being relevant to our industry!
MORE 2014 RECAPS:
2014 Content marketing game changers
14 Ways social media marketing improved in 2014
2014 Social media brand fails
Best Black Friday promotions of 2014
Summer content marketing campaigns we loved
SEO Summer Updates