Uyen Nguyen, Content Manager at Sprinklr shares her take on the digital marketing landscape, including her idea of a perfect piece of web content.

In this week’s Content Questionnaire, we asked Uyen Nguyen, Content Manager at Sprinklr to share her insights on the digital marketing world. Here are her answers:

Q: What’s your idea of a perfect piece of web content?

Anything that inspires, educates, or makes the audience feel something.

Q: What is your current content focus?

We’re currently focused on blog posts, ebooks, and whitepapers – but visual storytelling is on its way 🙂

Q: What is your biggest marketing fear?

Producing content that doesn’t provide any value to the reader. No one likes empty calories.

Q: What do you dislike most about your website’s appearance?

I wish it was a better reflection of the company culture. Sprinklr is full of lively, energetic, passionate people — the site doesn’t do us justice.

Q: What buzzwords are you guilty of using most?

Driving… driving business goals, driving measurable results, driving revenue. I do a lot of driving these days.

Q: What brands do you have a marketing crush on?

Q: Which results make you happiest?

Feedback from readers. It makes my day when someone says they enjoyed reading a blog post or found a whitepaper useful.

“Any time I write about an unfamiliar topic, it makes me feel like I’ve learned something. That’s the greatest achievement for me, personally.”

Q: What marketing skill would you most like to have?

Graphic design. I have a writing-heavy background, but I love the way design complements (and elevates) copy                                   

Q: What do you consider your greatest content marketing achievement (to date)?

Any time I write about an unfamiliar topic. It makes me feel like I’ve learned something, and that’s the greatest achievement for me, personally.

Q: If you were a type of web content, what do you think it would be?

One of those emotional marketing videos – creative, dramatic, ALL THE FEELINGS.

Q: What personal trait are you always trying to improve?

I overanalyze everything. Even this question.

Q: Do you think your office environment reflects your brand?

Yes. Have you seen our NYC office recently? *Makes whistle noise*

Q: What is your brand’s most valuable asset?

The people. I work with incredibly talented, passionate, and intelligent individuals. Bonus: they know how to GIF-battle.

Q: What is your favorite part of the workday?

The morning. Caffeine does magical things to my brain during this time.

Q: What is the quality you like best in other brands?

Authenticity.

Q: What’s the quality you like least in other brands?

Poor listening skills.

Marketing fear? “Producing content that doesn’t provide any value to the reader. No one likes empty calories.”

Q: How can other brands/marketers get on your good side?

A bit of humanity goes a long way.

Q: What is your marketing pet peeve?

Click-baiting headlines.

Q: What’s one social media trend that you wish would die out?

Hashtag parties.

Q: What is your marketing motto?

We have three: No lead left behind. Never stop marketing. Embrace the suck. 

 Learn how Brafton and Sprinklr’s partnership provides in-depth social analytics for smarter content marketing.

Molly Buccini is Brafton's community manager. She joined the team with a background in digital journalism and social media. She's a theatre nerd, pop culture junkie and lover of summertime.