In this week’s Content Questionnaire, we asked Uyen Nguyen, Content Manager at Sprinklr to share her insights on the digital marketing world. Here are her answers:
Q: What’s your idea of a perfect piece of web content?
Anything that inspires, educates, or makes the audience feel something.
Q: What is your current content focus?
We’re currently focused on blog posts, ebooks, and whitepapers – but visual storytelling is on its way 🙂
Q: What is your biggest marketing fear?
Producing content that doesn’t provide any value to the reader. No one likes empty calories.
Q: What do you dislike most about your website’s appearance?
I wish it was a better reflection of the company culture. Sprinklr is full of lively, energetic, passionate people — the site doesn’t do us justice.
Q: What buzzwords are you guilty of using most?
Driving… driving business goals, driving measurable results, driving revenue. I do a lot of driving these days.
Q: What brands do you have a marketing crush on?
- Kate Spade because they make everything look adorable.
- Dove for their dedication to real beauty.
- Eat 24 because their blog is called “Bacon Sriracha Unicorn Diaries.”
Q: Which results make you happiest?
Feedback from readers. It makes my day when someone says they enjoyed reading a blog post or found a whitepaper useful.
“Any time I write about an unfamiliar topic, it makes me feel like I’ve learned something. That’s the greatest achievement for me, personally.”
Q: What marketing skill would you most like to have?
Graphic design. I have a writing-heavy background, but I love the way design complements (and elevates) copy
Q: What do you consider your greatest content marketing achievement (to date)?
Any time I write about an unfamiliar topic. It makes me feel like I’ve learned something, and that’s the greatest achievement for me, personally.
Q: If you were a type of web content, what do you think it would be?
One of those emotional marketing videos – creative, dramatic, ALL THE FEELINGS.
Q: What personal trait are you always trying to improve?
I overanalyze everything. Even this question.
Q: Do you think your office environment reflects your brand?
Yes. Have you seen our NYC office recently? *Makes whistle noise*
Q: What is your brand’s most valuable asset?
The people. I work with incredibly talented, passionate, and intelligent individuals. Bonus: they know how to GIF-battle.
Q: What is your favorite part of the workday?
The morning. Caffeine does magical things to my brain during this time.
Q: What is the quality you like best in other brands?
Authenticity.
Q: What’s the quality you like least in other brands?
Poor listening skills.
Marketing fear? “Producing content that doesn’t provide any value to the reader. No one likes empty calories.”
Q: How can other brands/marketers get on your good side?
A bit of humanity goes a long way.
Q: What is your marketing pet peeve?
Click-baiting headlines.
Q: What’s one social media trend that you wish would die out?
Hashtag parties.
Q: What is your marketing motto?
We have three: No lead left behind. Never stop marketing. Embrace the suck.
Learn how Brafton and Sprinklr’s partnership provides in-depth social analytics for smarter content marketing.
