You can’t log into a social network these days without catching a video. Studies have shown that the average time spent viewing videos each day increased 53 percent among 18-34-year-olds […]

You can’t log into a social network these days without catching a video. Studies have shown that the average time spent viewing videos each day increased 53 percent among 18-34-year-olds this year – and was even higher among those 35 and up.

So, it’s no surprise that our video blog team is growing fast. Really fast. In fact, our video blog manager Matt Rickart says he trying not to blink too much.

Matt was a tenured editor on our Health & Living desk before making the switch to video production. And while he said video production has a huge learning curve – he’s more surprised by their similarities than their differences.

“I spend a lot more time writing as the Video Blog Manager than I did as an Assistant Editor on the HLE desk,” he said. “Not articles, granted, but lots of internal docs, workflow instructions, presentations and – of course! – emails. Everything boils down to communication. Only connect, as E.M. Forster wrote. I assume he’d get a kick out of content marketing.”

Why is right now an exciting time to join our video marketing team?

“Video blogs add something to our clients’ sites: style, cachet, swagger – whatever you want to call it.”

“Video blogs are concise, clean and – simply put – attractive. Take a look at the Internet – such a small portion of websites are actually a pleasure to look at and take in,” he said. “Video blogs add something to our clients’ sites: style, cachet, swagger – whatever you want to call it.”

Learn more about Matt in our Brafton Q&A:

Q: As a kid, what did you want to be when you grew up?  

Archeologist then artist then comic book writer then Well-Respected American Novelist. Still working on that last one.

Q: What do you think is the most important quality needed for success?  

Tenacity. Although I’d also say that you need to seek out the things that give you pleasure in what you do, because these are nourishing and we’d all burn out without them.

Matt and fellow Brafton editors.

Matt and fellow Brafton editors.

Q: What do you value most in a job?

Free fruit on Tuesdays. Also, validation and a sense of self-worth, I suppose.

Q: What is your most treasured possession?

I keep notebooks full of drawings and journaling, which I’d probably grab first in a fire. But I’m also tempted to say Mike, who’s this teddy bear I had as a kid and recently unearthed while moving to Somerville. He currently sitting comfortably on a bookshelf in my bedroom and we’re sort of bonding all over again. (I really need a dog.)

Q: Which day of the work week are you the most productive?

I have no clue. Probably not Friday. Monday?

Q: What’s your favorite aspect of your job?

It feels good to solve problems. I like doing that. Also, the people at this company are really great.

Q: What do you consider your greatest achievement?

I honestly have never considered anything my greatest achievement. That’s always been a thing that exists perpetually out of reach, somewhere just around the corner.

“You need to seek out the things that give you pleasure in what you do, because these are nourishing and we’d all burn out without them.”

But I have written two novels and a handful of short stories. I’m really proud of those. And I once got a passing grade in a class called “Governing Firms and Financial Markets.” That’s the closest I’ve ever come to a miracle.

Q: Have any “hidden talents”?  

I have too few talents to keep any of them hidden. Lesser-known talents? I draw pretty well, but only in ball-point pen.

Q: If Brafton were a TV show, which character – from any sitcom, drama or reality show (of any time period) – would represent you?

Doesn’t everyone want to be Chandler Bing?

 

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Molly Buccini is Brafton's community manager. She joined the team with a background in digital journalism and social media. She's a theatre nerd, pop culture junkie and lover of summertime.