The holiday season is a happy one for advertisers, and Santa's been good to internet marketers in particular this year – consumers are spending record-breaking amounts online. While brands in the retail and service sectors are probably rejoicing over sales, marketers across industries should remember the holidays are as important a time as any to spread the word about products and services.
Timely, industry-specific content created with the holiday spirit can ensure that no brand gets left with a lump of coal this season.
Google trends reveal that online searchers can't get enough information about the holidays this year. The month of December's top searched phrases are sprinkled with carols, seasonal treats and holiday films. In the holiday mix, there is certainly something relevant for any brand.
By carefully considering which trending phrases are related to your business, these search terms can serve as jumping-off points to content that will give websites a festive feel. Even marketers in obscure industries shouldn't be discouraged – investing in quality content development and finding the right angle will draw traffic from seasonally enthused consumers.
On December 18, consumers couldn't stop searching "A Christmas Story," with the beloved 1983 comedy proving a top search term in Google. The "spicy" search phrase boasts top results related to myth busting (Can your tongue get stuck to a pole?), the movie industry, film-inspired decorating tips and more.
One applaudable article revolving around "A Christmas Story" comes from a perhaps unexpected source – a healthy-living oriented brand. It effectively relates the big search phrase to a Chinese recipe using organic chicken in homage to the fictional family's Christmas dinner of Chinese food at the end of the film.
The term "festivus" dominates searches on December 23. The popular phrase refers to the sitcom inspired secular holiday that rejects seasonal commercialism. The phrase is "on fire," and cross-industry news coverage uses it to explain how or why members of different sectors might be "airing their grievances" this year (a festivus tradition).
No matter what audience your business serves, your site can draw relevant traffic rooted in holiday cheer. Moreover, a thoughtful content marketing campaign can help you catch trending traffic year round.
With content that considers timely, trending topics as they relate to your industry, you can catch appropriate seasonal clicks – and leave feeling left out for the Grinch.