No nonsense.
Just really good
marketing insights.

Sign up to get free
weekly resources.

Thanks for
subscribing!

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."

Finding Your Focus: Why Point-Of-View Matters in Content Writing

sep

Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about […]

4 LinkedIn Best Practices to Help You Stand Out

sep

Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to […]

How to Create a One-Pager Template That Wins Business (Infographic)

sep

A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.

Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor

sep

There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And […]

What is a Fintech Content Writer and How Do You Choose One?

sep

In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance […]

You’ll Never Believe These 7 Clickbait Examples That Actually Work (or Not?)

sep

There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind […]

What Is Social Media Optimization? 10 Best SMO Tips

sep

Have you ever looked at a social media account and thought of a haunted mansion? It may sound exciting at first, but really, it’s only fun to watch from the […]

The Web’s Attention-Grabbers: Structured Snippet Examples & Best Practices

sep

Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you […]

Everything Content Marketers Should Know About Fake News

sep

“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t.  Although a touch of faux confidence might lend an authoritative tone to an email blast, […]