All lifestyle content needs to give something to the audience - namely information, affirmation, entertainment or inspiration.
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Great YouTube content is more than a chance to showcase expertise and build brand awareness: It’s also an opportunity to earn money. Here’s how it works.
Infographics perform astronomically well on social, advance your branding campaigns and convince audiences that your company is creative, versatile and digitally elegant. Use them as standalone assets or to add more vibrance to blogs, email newsletters and conversion landing pages.
Great content marketing writers take your company details, however dry, and turn them into the Harry Potter series.
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?
Every asset you create is multifunctional, be it for sales, marketing or human resources. Do you have enough collateral to support your company’s growth initiatives?
Is “innovative thinking” a business process? You betcha.
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.
Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.