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    How to come up with creative content ideas

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    Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.

    5 of the best testimonial videos to inspire your own

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    We’re firm believers in the marketing potential of each and every well-crafted video testimonial we’ve observed. Here are a few of our favorites.

    The anatomy of a marketing ideation workshop (Infographic)

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    Is “innovative thinking” a business process? You betcha.

    5 keys to crafting a killer marketing case study

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    A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.

    The science behind clickbait titles (and how to use them responsibly)

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    Your audience deserves better than clickbait titles that over-promise and under-deliver. Here’s how to keep your headlines honest & helpful.

    What is a content writer? Here’s a day in the life

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    Life as a web content writer is a commitment to discipline, good habits and creative self-care.

    The complete guide to data-driven content development [video]

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    If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.

    Creating a writing style guide in 8 steps (A walkthrough)

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    A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.

    Brand style guide templates and examples to inspire your marketing efforts

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    A brand style guide is the blueprint used to create consistency across all of your marketing efforts.