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The Web’s Attention-Grabbers: Structured Snippet Examples & Best Practices

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Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you […]

Everything Content Marketers Should Know About Fake News

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“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t.  Although a touch of faux confidence might lend an authoritative tone to an email blast, […]

This 6-Step Graphic Design Process Drives Results (Infographic)

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Here’s how to turn a concept into a compelling visual communication tool through the graphic design process, from the creative brief to the finished product.

5 Storytelling Templates You Need to Try

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Good news: You don’t have to be a creative writing expert to tell a great story. Bad news: Anyone can write a blog post, type something up for social media […]

Redesigning a Website The Right Way: A Holistic Guide To Getting Results

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When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable […]

How To Choose Brand Colors That Pop

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The golden arches. The red-and-white bullseye.  These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can […]

White Paper Writing Services: Freelancers vs. Agencies

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Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.

Why Content Is Important for SEO: Everything You Need To Know

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Today we celebrate SEO’s coming of age with a refined rendition of our classic hit, “Why content for SEO?”

Understanding the 11 Major Types of Copywriting (Infographic)

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You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.