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How to choose the right type of content marketing video

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Video offers a veritable buffet for content marketers to choose from. Let your marketing goals lead the way in your decision.

Content marketing wins: 2016’s best animations to remember for 2017

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Check out these examples to see how animation offers up the engagement of video with the unique qualities only motion graphics can provide.

From creative to content: Effective marketing combines the best of both worlds

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The term “creative writing” conjures up images of college classrooms, writer workshops and painfully earnest poetry. What it typically doesn’t remind people of is marketing. However, the lessons learned by […]

3 video blog rockstars to learn from in 2017

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In the first of our 12 days of content series, we look at why Casey Neistat, Gary Vaynerchuk and PBS Idea Channel are setting the pace for video blogging in 2017.

6 tips for defeating writer’s block and enhancing SEO

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Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned.

The state of the blogging union: Time, tools and impact

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The quality-first approach to content marketing has been standard practice for some time, but recent numbers illustrate just how much writing for the web has changed in recent years. Chicago-based […]

4 cases for writing both a press release and a blog post

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Whether it’s writing press releases or blog posts, marketers can use both to achieve the results they are looking for.

How to craft killer blog titles

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Effective blog titles should be tailored, attention-grabbing and SEO optimized. Are your blog titles engaging readers or missing the mark?

4 ways content marketing and PPC play well together

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Content marketing and PPC can bring out the best in each other. Here are four ways to maximize the benefits of both.