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10 need-to-know Instagram facts (+ 4 steps to a winning Insta-marketing strategy)

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The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing.

Top free analysis tools for your social media strategy

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Social media marketing can bolster a strong digital marketing strategy, and having the right (free) tools to learn more about your social efforts will help generate bigger, better results.

7 real-life stories of when social ads worked

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The story of a social media marketer who was apprehensive about the effectiveness of social ads – until she had first-hand success with one.

35 ways social media marketing improved in 2015 & how to make the most of it in 2016

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35 ways social media marketing has improved in 2015: Here’s our year-end wrap up, with tips on how to make the most of your social marketing.

Tap into the total Twittersphere: Show promoted content to logged-out users

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Now that promoted tweets are available to an increasing amount of non-Twitterers, here are our 5 tips for making the most out of your Twitter content.

How social media event coverage builds relationships with industry influencers

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Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.

How to Create a Social Media Strategy That Caters to Diverse Audiences

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Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.

The 6-step guide to running your first Facebook ad

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How to successfully set up your first Facebook ad, with tips from Brafton’s social media team.

Live-Tweeting convinced my client that social media ROI exists

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Every year, one of our clients attends a conference hosted by the Mortgage Bankers Association in New York City. This is the first year they’ve had the help of a […]