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Inside a content strategy that generated 107% more web leads

sep

A travel agency partnered with Brafon for blogs, and a diverse content strategy and 123% more web conversions, including 107% more direct leads.

Talk content marketing at ad:tech SF with Brafton

sep

Brafton will be at ad:tech SF to talk about marketing and how it how content fits into the future of marketing.

SEO

Mobile searches surpass desktop – what it means for your marketing

sep

We’ve reached the tipping point, as Google announced there are now more mobile searches than desktop searches online.

4 Ways to use video content for more marketing ROI

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64 percent of marketers are investing more in video content this year, and they’ll see the best results when they have a strategy for distributing their videos across four channels.

Does in-house content marketing cost more than outsourcing? (Data)

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A study finds marketers lose $958 million a year on ineffective content strategies. Here’s a closer look at where money is wasted, and possible solutions.

How to overcome enterprise-size content marketing challenges

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Big brands face more challenges with content marketing than smaller companies – here’s the secret to enterprise-size success.

What happens when you don’t invest equally in content & technology

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Companies are investing more in content marketing, but they ALSO need the right technology needed to get the most value from their campaigns.

15 pieces of marketing wisdom from 2015

sep

15 lessons learned from Brafton’s creative marketing employees.

Brand awareness cited as top challenge for marketers

sep

Standing out among competition is a top challenge for marketers this year, according to new Experian research. Here’s three tips to increase brand awareness.