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Rumor has it Twitter will enter retargeting game with new ad offering

sep

​AdAge reports that Twitter has plans to develop a retargeting option for advertisers similar to Facebook Exchange.

Email drives 4x more conversions than social for ecommerce brands [data]

sep

​A new report highlights the re-emerging power of email marketing and suggests brands turn off autopilot and get serious with content creation.

AdWords Editors updates give marketers reins in paid search campaigns

sep

Google recently updated AdWords Editor features to give marketers more control over their paid search campaigns.

How top-of-funnel marketing influences website conversions

sep

​Businesses that strengthen their lead nurturing practices across the sales funnel will influence prospects’ willingness to buy no matter which channel they’re on.

Free social media features turn profits for big brands

sep

​Social marketing remains cheap compared to other practices, but successful organizations invest a lot of time in reaching the right audience via these networks.

Do brands have a social media sales problem?

sep

Social media marketing offers many benefits, but some say ecommerce sales isn’t one of them. What some networks are doing about it.

Content marketing for the mobile web: A future money maker

sep

​Brands will invest in mobile content to take advantage of mobile’s ROI capabilities.

Not all traffic is created equal: Qualifying SEO & PPC visits

sep

What’s the difference between the traffic you generate from PPC versus SEO? Learn how to qualify your traffic to maximize your content ROI.

Millennials likely to sell out for relevant web content [survey]

sep

​A new study shows great content can be direct lead generation, with consumers 18 – 34 willing to give brands private info in exchange for relevant reads.