Rumor has it Twitter will enter retargeting game with new ad offering
AdAge reports that Twitter has plans to develop a retargeting option for advertisers similar to Facebook Exchange.
AdAge reports that Twitter has plans to develop a retargeting option for advertisers similar to Facebook Exchange.
A new report highlights the re-emerging power of email marketing and suggests brands turn off autopilot and get serious with content creation.
Google recently updated AdWords Editor features to give marketers more control over their paid search campaigns.
Businesses that strengthen their lead nurturing practices across the sales funnel will influence prospects’ willingness to buy no matter which channel they’re on.
Social marketing remains cheap compared to other practices, but successful organizations invest a lot of time in reaching the right audience via these networks.
Social media marketing offers many benefits, but some say ecommerce sales isn’t one of them. What some networks are doing about it.
Brands will invest in mobile content to take advantage of mobile’s ROI capabilities.
What’s the difference between the traffic you generate from PPC versus SEO? Learn how to qualify your traffic to maximize your content ROI.
A new study shows great content can be direct lead generation, with consumers 18 – 34 willing to give brands private info in exchange for relevant reads.